Design Rationale · 20 Essays

Decision Book

Long case studies often hide the “why.” My decision book keeps it clear: concise rationale and real design decisions, shaped by 7+ years on a leading project management app.

Essays
20 articles,
5 categories
Experience
7+ years,
productivity tools
Focus
The why,
not the what
02 All essays

The whole story,
one entry at a time.

01 Build with AI When Ideas Come Alive with the Touch of AI

A short note on how integrating AI into the design process changed not just the output — but the way the decision itself was made.

02 UI Design Watch it Flex

On responsive layout decisions, fluid tokens, and the quiet choreography that makes an interface feel native at every width.

03 Product Design Zoom Notes, Before Zoom Notes

A small pattern, hiding in plain sight for years — and what it taught me about paying attention to the things users already do.

04 Design System Select Under Construction

Rebuilding the humble select from first principles — states, edge cases, and the compromises you only see once you ship it.

05 Build with AI From Image to Insight

Building CaptionCraft AI in two minutes — a small helper that turns any uploaded image into a clean, objective alt text.

06 Product Design Degrading with Dignity

Designing a Calendar for both web and mobile — what graceful degradation looks like when the screen shrinks but the intent shouldn't.

07 Design System Read Between the Lines

Building a typographic system from the ground up — relative units, tokens, scale, and the quiet levers of weight and color that guide the reader's eye.

08 Design System Hue Knew? Create Systematic Color Palettes

Building a palette that survives dark mode, brand drift, and three product teams — without collapsing into a pile of hex codes.

09 Build with AI A-Musing Photo Album

A small visual study — the kind of side piece that exists mostly to remind you why the craft matters in the first place.

10 Design System Naming a Design System with Care

A name is the first structural decision. What happens when you treat it as rigorously as the components themselves.

11 Product Design Earn the Next Layer

Designing the User Card — a study in progressive enhancement, where each new layer has to justify its place before the interface earns it.

12 Product Design A Redesign Under the Hood

A solo side project on ActiveCollab's Projects page — how smaller type, lighter icons, and tighter chrome gave the content room to breathe.

13 Design System Documenting the Design Patterns

What to write, what to skip, and why docs are a product surface of their own — read far more often than any dashboard.

14 UX Research Diamonds Are Forever

On the double diamond — what it quietly gets right, what teams routinely skip, and how to keep the discovery half honest.

15 Product Design Evaluating New Product Feature Success

A small framework for asking, a month after launch, whether the thing you shipped actually moved the needle you chose.

16 Build with AI Vibe Check on Gigs

Prototyping a local gig feed with Firebase Studio — and what Facebook's locked-down data taught me about the limits of AI-assisted building.

17 UI Design Crafting the Dashboard Blueprint

Starting from the question — not the chart. How hierarchy, grouping, and restraint decide whether a dashboard is useful.

18 Product Design The List of My Resources

A living toolkit — the handful of books, plugins, and models I keep returning to when the work actually has to ship.

19 UX Research Rivals, Research, Repeat

Competitive research as a rhythm, not a one-off — and why the real insight rarely comes from the first teardown.

20 Design System Accessibility by Design — and by Default

When accessibility stops being a checklist and starts being a constraint that improves every other decision in the system.

More than essays.
A way of thinking.

If the decision-making behind these essays resonates, there's more where that came from — in the full portfolio.

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